Services provided: identity design
Scandagra offers efficient and standard solutions for agriculture: sells seeds, fertilizers, plant protection products thus buys grain and oilseed rape. UAB Scandagra was established by Scandinavian capital agricultural cooperatives: Svenska Lantmannen and DLG which is one of the largest agricultural companies in Europe
The company has 3 core values: team, drive, and responsibility. We were asked to create a visual representation of these values. The challenge was to create a visual that could be used as a whole, and as separate sections. A plant was chosen as the best representation of Scandagra values. The root of the plant stands for “Responsibility”, “Drive” is represented by growing leaves, and the blossom is “Team”. Each value has its own identity that can be used separately.