- Klientas: Judex
- What we've done: Packaging concept creation
- Packaging design
- Food photography
Judex Countryside Frozen Product Line Package Design
Judex is one of the largest frozen food companies in Lithuania. Having started its business more than 20 years ago, the company successfully works on both Lithuanian and foreign markets. At present, the product range of the company consists of more than 70 different product names.
The main task of this project was to create a recognizable package for the company’s frozen product line. We decided to follow the village concept, because the rustic style is associated with coziness, warmth, fresh produce and handwork. In the package, we use village-related items – old wooden boards, rye, greens. We introduced a contrasting design, with the different print color which helps the user to not get lost in the many packs and quickly find the desired flavour of the product. The print used in packaging became a brand identity print and is now used on the company’s website and other packages.